Enable the next life-changing hardware company.

We started Plexus in Omaha in 2025 for one reason: to help build the next life-changing hardware company.

At every hardware company we’ve worked with, we’ve watched the same thing happen. A team good enough to build a satellite, a robot, or a cooling system spends its first year building tools just to see what that machine is doing. Databases. Dashboards. Plots. The screen a customer logs into. None of it is the product. All of it gets built anyway, usually badly, by the people who should be making the machine better.

That year matters. The companies that will shape the next decade are physical ones, built by teams of two to fifty people who can’t afford to lose it. We’re here to give it back.

We’ve been building robots for years, and it has never stopped feeling like magic when one finally moves. The machines we care about most are the ones that make someone’s life better, a sprayer that puts fewer chemicals on the food we eat, or a device that helps someone take a step they were told they’d never take again. We think helping advance those companies is worth devoting our lives to.

We’re here to create the extraordinary. No shortcuts. Just bold, precision-engineered work that raises the game and leaves a mark. That’s the bar for what we build, and for the teams we build it for.

Ann Schulte, Founder

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How we work

These aren’t values. Values are words. These are things we do.

Everyone does the dishes

No one is too senior for the unglamorous work. The CEO answers customer Slack messages. The CTO writes release notes. Whoever sees the thing that needs doing, does it — not because it’s their job, but because it’s in front of them. The moment someone on this team thinks a task is beneath them, we’ve started becoming a company we don’t want to be.

Touch the hardware

We sell to people who work with physical systems. Before you debug a telemetry pipeline, hold the device it came from. Before you design a dashboard, watch ten minutes of a real stream. Before you pitch a prospect, know what they actually fly, build, or launch. The companies that build hardware tools without touching hardware end up building for an imagined user. We don’t do that.

Quick yes, quick no

Decisions are a tax. Unmade decisions are a bigger tax. We answer prospects within the day. We tell candidates where they stand. We cut features we’re not going to build instead of leaving them on the roadmap. The slow maybe is the thing that burns everyone — the person waiting, and us for carrying it. A quick no is a gift. So is a quick yes.

Fewer, better

The best companies do a few things exceptionally well. We’d rather have three customers who love us than thirty who tolerate us. We’d rather ship one feature that works beautifully than five that mostly work. Every time we’re tempted to add — a feature, a meeting, a tool, a customer segment — the first question is whether something comes off to make room. The answer to “should we also do X” is usually no. No is the starting position.

Help before you ask

We show up useful. We make the intro before we need one. We answer the question before we’re asked. We send the thing that might help before anyone requests it. The reverse — only reaching out when you need something — is how you become the person whose messages people dread. This applies to customers, investors, other founders, candidates, and each other. Give first, generously, and the asks take care of themselves.

Join us

We work together in person 4 days a week. We don’t care about resumes or where you went to school. Show us what you’ve built — a project, a repo, a write-up — anything that shows how you think and work.

Don’t see your role? Reach out at info@plexus.company.