Manifesto
Hardware deserves better tools.
Software teams got Datadog, Vercel, and GitHub Actions. Hardware teams got a pile of YAML and six services duct-taped together.
The problem
Getting from raw sensor data to a visible dashboard takes days. Most people never finish.
The “standard stack” is MQTT, Telegraf, InfluxDB, Grafana, and Docker — five tools, each requiring separate installation, configuration, and maintenance. Engineers describe this process as a nightmare. A time sink. Something they eventually gave up on.
Payloads silently fail between services. Tutorials stop at apt-get install. Authorization errors flood the logs while data quietly vanishes. One team reported 3,872 failure warnings before realizing nothing was flowing at all.
The alternative? Cloud IoT platforms built for enterprise fleet management — not for the engineer who just wants to see a temperature graph.
The gap
Backend software had its observability moment a decade ago. Hardware hasn't had its yet.
Cloud teams moved from “log to stdout and grep” to structured observability with Datadog, Sentry, and Honeycomb. Embedded teams are still adding printf statements over UART and hoping for the best.
That works on the bench. It fails the moment devices ship. A customer sends a one-line report: “Device keeps rebooting.” No backtrace. No register state. Just silence from 3,000 devices you can't physically touch.
LabVIEW costs $4,000 a seat. Memfault charges per-device. InfluxDB has broken backward compatibility across three major versions. Google, SAP, IBM, and Bosch have all shut down their IoT platforms in the past three years.
Hardware engineers aren't short on data. They're short on a fast, unified path to see it.
What they actually want
“I was wondering if there were any services that would allow me to easily build a dashboard that requires minimal programming experience. I'm more than happy to pay.”
“I just want the data to flow.”
“I hate reinventing the wheel but using a super powerful tool for something simple is usually a source of pain.”
The ask is simple: one tool that ingests sensor data, stores it as time-series, and visualizes it. Without Docker orchestration. Without database administration. Without a week of configuration.
What we believe
Hardware engineers should spend their time on hardware — not on glue code between sensors and dashboards.
Connecting a device should take seconds, not days. Dashboards should generate themselves. Alerts should work out of the box. The tools that run on your devices should be open source. And the platform should scale from a single ESP32 on your desk to a thousand devices in the field.
Speed doesn't mean toy-level. It means zero configuration overhead on a production-grade platform. It means the depth your fleet demands with none of the setup you dread.
A new category
Software teams have DevOps. Hardware teams have spreadsheets.
We're calling the practice HardwareOps: applying modern operations principles — observability, automated alerting, continuous monitoring, fast incident response — to physical systems. From satellites to surgical robots to the ESP32 on your desk.
HardwareOps isn't a product. It's a practice. Plexus is the platform that makes it possible.
What we're building
Plexus replaces the fragile stack. One platform that does what used to take five services: ingest, store, visualize, alert, and act — from sensor to dashboard in seconds.
Open-source SDKs — Python and C libraries that run on your devices. No vendor lock-in.
Auto-generated dashboards — GPU-accelerated to handle 100k+ data points at 60fps. No Grafana JSON to write.
Built-in alerting — Set thresholds, get notified from the browser.
Works everywhere — ESP32, Raspberry Pi, STM32, Arduino. If it sends telemetry, it belongs on Plexus.
Every device. Every metric. One platform.
Stop gluing together five tools to see a temperature graph.